What is Chestni Ceni and why did we create it?
Chestni Ceni is an independent platform with one goal: to show which companies and merchants in Bulgaria give real value for the price the customer pays. The rating comes from real customers.
Chestni Ceni brings together companies that are ready to let their customers say whether the price is worth it. They don't promise to be the cheapest. They promise that every rating comes from a real purchase.

See whether a company is part of Chestni Ceni and what its customers say.
See all companiesThey gave their customers a voice.
All companies on Chestni Ceni
A real purchase, a real receipt.
You scan the QR code on the receipt. One receipt = one rating.
Five short questions, under 60 seconds.
The venue's index is updated. The next person chooses better.
It doesn't mean “cheapest”. It means: enough people who actually paid say it was worth it. The badge is awarded under a methodology that is public.
You know what you're paying, with no surprises on the bill.
The quality and quantity match the price.
You'd pay the same price again.

An unclear fee, an extra charge without warning, a gap between the listed price and the bill, or someone asking you for a positive rating in exchange for a reward? You don't need to prove a violation. Tell us about the specific case.
Run a company? Show your customers that transparency is more than a promise. As part of Chestni Ceni, the company gets:
Earned under a public methodology. It can't be bought.
A profile for the company and for every venue, with a live index.
Customers find the company by name, category and city.
The QR code on the sticker always leads to the venue's live status.
A sticker, a QR code and a short guide for staff.
Which elements drag down how customers feel about the price: quality, quantity, transparency.
A platform where only people with a real purchase rate whether the price was worth it. The customer scans the QR code on the receipt, answers five short questions, and the rating goes into the venue's Fair Price Index. Participating companies are listed publicly.
No. The badge doesn't measure whether it's cheap, but whether enough real customers think what they got was worth the price. An expensive restaurant can have a high index if its customers find value in it.
Anyone with a receipt from the venue, within 72 hours of the purchase. One fiscal receipt allows one rating. Employees and owners don't rate their own venue.
No. There is no field where anyone can set a percentage, and no price you can pay to get the badge. Participation in the pilot is free; later, companies will be able to pay only for analytics, never for a rating, a badge or a ranking. The methodology is public and anyone can calculate the index.
Type its name in the “Check a company” box or open the list of all companies. Every sticker at a venue has a QR code that leads to the venue's live status, even if the sticker hasn't been replaced yet.
Report an issue. Describe the specific case: an unclear fee, an extra charge without warning, a gap between the listed price and the bill, or a request for a rating in exchange for a reward. You don't need to prove a violation.
On fair prices, value for money and how to read the index.
Chestni Ceni is an independent platform with one goal: to show which companies and merchants in Bulgaria give real value for the price the customer pays. The rating comes from real customers.
The more useful question isn't “Is it expensive?” but “Is the price worth what I'm getting?” What goes into a price, and why more expensive isn't always better.
A fair price isn't necessarily the lowest. It's one where the customer understands what they're getting, the final amount is clear, and the quality, quantity or service justify what was paid.

So can the way companies go about it. Check who's already part of the movement.