Pilot · Plovdiv · launching 1 October 2026
НЕЧЕСТНИЦЕНИ
Plovdiv · pilot · launching 1 October 2026

Tired of being misled on prices?SO ARE WE.

Chestni Ceni brings together companies that are ready to let their customers say whether the price is worth it. They don't promise to be the cheapest. They promise that every rating comes from a real purchase.

A shopping trolley with a baguette and a green arrow pointing up — a collage from the brand identity

Categories

Food & drink

42 venues

Restaurants, cafés, bakeries, bars, fast food and pizzerias.

See food & drink

Hotels

2 venues

Hotels, guesthouses and other places to stay.

See hotels

Shops

2 venues

Grocery, household and specialist shops.

See shops

Services

2 venues

Dry cleaning, locksmiths, repairs and other household services.

See services

Beauty

2 venues

Salons, hairdressers, barbers and beauty studios.

See beauty

Automotive

2 venues

Car services, tyres, car washes and car parts.

See automotive

How it works

  1. 1.
    You buy.

    A real purchase, a real receipt.

  2. 2.
    You verify.

    You scan the QR code on the receipt. One receipt = one rating.

  3. 3.
    You rate.

    Five short questions, under 60 seconds.

  4. 4.
    You help.

    The venue's index is updated. The next person chooses better.

What does the badge mean?

It doesn't mean “cheapest”. It means: enough people who actually paid say it was worth it. The badge is awarded under a methodology that is public.

Clear

You know what you're paying, with no surprises on the bill.

Justified

The quality and quantity match the price.

Worth it

You'd pay the same price again.

A megaphone with red sparks — a collage from the brand identity

Seen something unfair? Tell us.

An unclear fee, an extra charge without warning, a gap between the listed price and the bill, or someone asking you for a positive rating in exchange for a reward? You don't need to prove a violation. Tell us about the specific case.

For companies

Run a company? Show your customers that transparency is more than a promise. As part of Chestni Ceni, the company gets:

The Chestni Ceni badge

Earned under a public methodology. It can't be bought.

Public profile

A profile for the company and for every venue, with a live index.

Directory listing

Customers find the company by name, category and city.

Digital badge and QR code

The QR code on the sticker always leads to the venue's live status.

Materials for venues

A sticker, a QR code and a short guide for staff.

Feedback

Which elements drag down how customers feel about the price: quality, quantity, transparency.

Frequently asked questions

What is Chestni Ceni?

A platform where only people with a real purchase rate whether the price was worth it. The customer scans the QR code on the receipt, answers five short questions, and the rating goes into the venue's Fair Price Index. Participating companies are listed publicly.

Does the badge mean this is the cheapest place?

No. The badge doesn't measure whether it's cheap, but whether enough real customers think what they got was worth the price. An expensive restaurant can have a high index if its customers find value in it.

Who can rate?

Anyone with a receipt from the venue, within 72 hours of the purchase. One fiscal receipt allows one rating. Employees and owners don't rate their own venue.

Can a company buy a rating or a badge?

No. There is no field where anyone can set a percentage, and no price you can pay to get the badge. Participation in the pilot is free; later, companies will be able to pay only for analytics, never for a rating, a badge or a ranking. The methodology is public and anyone can calculate the index.

How do I check whether a company is taking part?

Type its name in the “Check a company” box or open the list of all companies. Every sticker at a venue has a QR code that leads to the venue's live status, even if the sticker hasn't been replaced yet.

What should I do if I have doubts about a specific price?

Report an issue. Describe the specific case: an unclear fee, an extra charge without warning, a gap between the listed price and the bill, or a request for a rating in exchange for a reward. You don't need to prove a violation.

From the blog

On fair prices, value for money and how to read the index.

What is Chestni Ceni and why did we create it?

Chestni Ceni is an independent platform with one goal: to show which companies and merchants in Bulgaria give real value for the price the customer pays. The rating comes from real customers.

26 Sept 2026 · Chestni Ceni

Price vs quality: what are we really paying for?

The more useful question isn't “Is it expensive?” but “Is the price worth what I'm getting?” What goes into a price, and why more expensive isn't always better.

25 Sept 2026 · Chestni Ceni

How can you tell if a price is fair?

A fair price isn't necessarily the lowest. It's one where the customer understands what they're getting, the final amount is clear, and the quality, quantity or service justify what was paid.

24 Sept 2026 · Chestni Ceni
A hand holding a magnifying glass over the euro sign — a collage from the brand identity

Prices will change.

So can the way companies go about it. Check who's already part of the movement.